Digital Marketing Executive - Medway (Hybrid - 1-2 days in the office) - £25 - £35 DOE (up to 10% bonus)
My client, a well-known European medical brand, based in Rochester is looking for a Digital Marketing Executive to join their team! This is a really exciting position for a motivated and dynamic Digital Marketer who is not afraid to muck in and get involved in a wide variety of tasks. The role involves managing PPC and SEO (with agency assistance), A/B testing, optimising online search and navigation and understanding the customer journey. to create a frictionless experience. The role carried long term potential for growth and career progression.
Reporting to the Senior Marketing Manager, you will:
• Manage site search and navigation effectively• Manage PPC and SEO with assistance from our external SEO agency.• Help to manage product and brand launches, ensuring consistency across all digital channels• Work with the Marketing Administrator to create and manage online promotions, analyse results.• Conversion Optimisation through A/B testing of page content.• Weekly and ad-hoc reporting and analysis with Google Analytics, then manage implementation of these changes.• Work with our European and Global teams to improve website functionality• Work with the Content Marketing Executive to produce written and visual content for customer retention. Also collaborate with other marketing team members such as email, social media.
SKILLS AND EXPERIENCE
• Day to day experience with Google Analytics.• Commercial, data-driven attitude.• Able to use initiative to generate and test new ideas.• A digital marketing qualification is desirable, but hands-on digital ability is more important.